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Platige Opens Shop in NYC

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Platige has opened a New York VFX studio.
Warsaw-based visual effects house Platige announced the launch of a New York studio. The new facility will provide CG, animation and VFX for advertising, broadcast and film clients.

“What truly makes Platige stand out from other post houses is the number of artists we have who are self-taught,” said Julian Cade, managing director of the NY studio. “Poland’s broadcast market is less than 20 years old and Platige has been around for most of it, so we have naturally attracted a lot of the country’s early innovators and biggest names. We also believe our new Brazilian partnership will add value to our overall operation, as we will be able to offer directors and live-action production from this location to help service our clients. Platige maintains a supportive creative environment for our artists that makes us capable of attacking a project at any stage, from concept through completion.”

This environment has helped to foster both commercial projects and several short films made by Platige artists, many of which have gone on to enter film festivals all over the world. As a result, Platige has amassed a varied in-house director base, with feature film credits including Melancholia, Antichrist and Essential Killing, as well as commercial work for Kellogg’s, Listerine, Duracell, Orange, Vodafone, Air Wick, Orbit and Gillette.

The company specializes in liquids, fur, character animation, stylized animation, and 2D as well, while offering treatments and concept-design services, live-action directors and art directors.

Platige has also produced a range of stereoscopic 3D projects. The studio was recently called upon by the Museum of Warsaw to build a 3D reconstruction of a 2D painting – a stunning rendering of “The Battle of Grunwald” by Polish artist Jan Matejko.

The Museum of Warsaw also commissioned Platige to create “City of Ruins” – a 3D rendering of the city of Warsaw in the direct aftermath of World War II. Studying 50,000 still images from a three-year period, Platige artists replicated a low-level aerial flight over the city with an incredibly precise street-by-street reconstruction of the devastation.

“Creativity is what has motivated us for 15 years – what continually pushes us to stay on the cusp of technological innovation. This is what has led us to open a shop in the largest and most competitive market in the world, one that we believe will find our creative angle interesting,” said Cannes Gold Lion-winner and Platige NY CD Matt Subieta.

The U.S. studio is currently working with a number of New York-based clients, and has completed projects for History Channel, Nickelodeon, Listerine and Braun.

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