New commercial production company Troll Pictures announced that it has opened in Los Angeles. In conjunction with hanging its shingle, the company announced that it has signed directorial duo Eidur and Einar Snorri (aka the Snorri Bros) to its roster and hired Peter Steinzeig as executive producer. The new company was started by Brickyard VFX partners Dave Waller, Patrick Poulatian, Kirsten Andersen and Steve Michaels.
“Troll is positioned to address the recent trend towards all-in commercial production, and with distinct creative talent such as the Snorri Bros, we can take any project from inception to completion,” said Steinzeig.
The team has worked with the Snorri Bros for years on various projects for brands that include Hummer, Palm and Texas Health Resources. “The Snorri Bros develop such innovative approaches to making the real look fantastical, which defines their distinct live-action style,” explained Michaels.
Day-to-day operations will be led by Steinzeig, who has two decades of experience in both domestic and international commercial markets, and partner Michaels, who brings a long tenure of managing successful visual effects studios from Method Studios to Brickyard. Troll’s directors will offer live-action expertise, and Troll will exploit Brickyard’s VFX resources in both Los Angeles and Boston.