Dallas-based digital studio Reel FX has added Colin McGreal as creative director. McGreal has over two decades of experience working with such clients as Verizon, American Express, Ford, Samsung, Wendy’s, Goodyear, Toyota and Time Warner Cable. Fusing a knowledge of filmmaking and technical processes, he is capable of collaborating with creative teams or fully executing projects from start to finish. McGreal most recently worked as creative director on Reel FX’s Hunger Games VR experience for Lionsgate/Samsung, which launched during NY Comic-Con. His other Reel FX VR work includes the You vs. Sharapova virtual reality experience for American Express, which launched at the 2015 US Open, and the Pacific Rim Jaeger Pilot VR experience for Legendary Pictures.
“As someone who has engaged with a diverse collection of studios, Reel FX has continuously grown more attractive as I’ve watched them aggressively embrace new platforms in the entertainment and commercial world,” said McGreal. “It is this commitment to staying ahead of the curve that has drawn me to formalize our long-standing relationship.”
“Colin brings a wealth of creativity, as well as an immense range of directorial experience in design, CG, and live-action projects to our team,” said Reel FX general manager David Bates. “The combination of his depth of knowledge, his creative excellence, and his leadership make him a perfect addition to our already robust team.”
McGreal, a graduate of Rhode Island School of Design, started his career by toting cans of film for a film lab in Hell’s Kitchen, New York on a midnight shift, where he was mugged his second night on the job. He later moved to designing boards at R/GA, learning a whole new facet of the industry. After directing his first spots in Saigon, Vietnam, McGreal worked as creative director for studios such as Charlex, Shilo, Spontaneous, Suspect and HUGE, completing spots for agencies such as McCann-Erickson, Saatchi, Digitas, Publicis, JWT and BBDO.