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HomeIndustry SectorCommercialsRodeo FX Launches Advertising Division

Rodeo FX Launches Advertising Division


Creative director for Rodeo FX’s newly-created ad division, André Ü Montambeault
Montreal-based visual effects company, Rodeo FX, which regularly contributes imagery to Hollywood motion pictures, has launched an advertising division. Concurrently, André Ü Montambeault has been named  the new division’s creative director, senior Flame artist and colorist.  Montambeault reports to Benoît Touchette, VP of the advertising division.

Rodeo FX’s new ad division features a newly-installed Autodesk premium suite – an online color correction client suite at the company’s Montreal headquarters. The suite is comprised of Smoke for offline and online editing, Flame for compositing and Lustre for color correction.

“While we are perhaps more well known for our VFX contributions to the motion picture industry, we have also produced a good number of advertising campaigns since we opened our doors six years ago,” said Sébastien Moreau president/VFX supervisor/founder, Rodeo FX. “Since this is a significant growth area for us, we decided that now was the right time to formalize our work in this arena by officially opening an advertising division. Having been instrumental in creating and implementing many past advertising campaigns, including those for major advertisers, ranging from Disney Studios and Disney Cruise Lines to Budweiser, from GM to British Airways, and from Mini Cooper to Madonna, we wanted to build on our portfolio, by making further inroads into the U.S. and international advertising communities.”

“Our new advertising division can meet the highest creative and technological standards possible with all of the visual effects capabilities required for any significant advertising campaign,” Touchette said. “From concept to matte paintings, and from pre-vis to 3D and compositing, we can handle every creative requirement to bring our clients’ campaigns to life. We’re delighted to welcome André to our company — a man who shares a passion for visual effects by constantly evolving his creative techniques and their related technologies. We’ve designed the new ad division to help our clients make the best use of their time and budgets, while concurrently presenting them with the highest levels of creative expertise available.”

“Rodeo FX is a very high-end studio, and the talent here ensures that we can tackle any project, and deliver the magic,” Montambeault said.

Since its founding in 2006, Rodeo FX has created, designed and produced digital visual effects for dozens of hit movies. The company’s recent projects include The Amazing Spider-Man, The Twilight Saga: Breaking Dawn, Part II, Mission: Impossible – Ghost Protocol, Underworld Awakening, Rango and Mirror Mirror.

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