Santa Monica-based visual effects studio Luma has hired Ella Keeven as head of marketing. Keeven brings over 10 years of experience marketing companies and brands in the creative industries, giving her the expertise to further develop Luma’s stature in the worlds of feature films, advertising and original content creation.
Keeven joins Luma from The Mill where she oversaw all communications for the New York studio. In her new role at Luma, Keeven will take the lead on developing a comprehensive marketing strategy in alignment with Luma’s business goals and identifying opportunities to advance the company’s talent and creative work.
“As a privately held artist-owned and artist-run studio, Ella will be given the freedom to design and curate marketing moments bespoke to Luma’s story,” says Luma’s managing director Jay Lichtman. “Luma is a truly unique company with a storied past and an even more exciting future. With her knowledge of emerging trends and platforms, Ella brings a fresh perspective in crafting effective initiatives to help further develop awareness of the brand and everything it stands for, and we couldn’t be luckier to have her on board.”