Keeven joins Luma from The Mill where she oversaw all communications for the New York studio. In her new role at Luma, Keeven will take the lead on developing a comprehensive marketing strategy in alignment with Luma’s business goals and identifying opportunities to advance the company’s talent and creative work.
“As a privately held artist-owned and artist-run studio, Ella will be given the freedom to design and curate marketing moments bespoke to Luma’s story,” says Luma’s managing director Jay Lichtman. “Luma is a truly unique company with a storied past and an even more exciting future. With her knowledge of emerging trends and platforms, Ella brings a fresh perspective in crafting effective initiatives to help further develop awareness of the brand and everything it stands for, and we couldn’t be luckier to have her on board.”