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Vimeo Introduce New Video Interaction Tools for Marketers

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LR-VimeoVimeo has announced a number of enhancements to its Business membership, including the introduction of interactive video cards, a mobile-first tool designed with the intent to help marketers and video professionals drive viewer engagement. Cards, which are available on Vimeo’s embeddable video player, can be set to appear at any point during playback and provide supplementary information or links to a custom destination. Additional features released include customizable end screens and extended email capture, all aimed to provide Vimeo members with greater control when interacting with their audience.

Example of Vimeo's new end screens
Example of Vimeo’s new end screens

“Quality continues to be our top priority at Vimeo and our video interaction tools are designed to feel as native, unobtrusive and engaging as possible,” said Anjali Sud, general manager and senior vice president, creator platform. “We also accounted for the fact that the majority of video views occur on mobile and are excited to introduce a complete, mobile-optimized solution with our new cards.”

Highlighted member benefits of these video interaction tools include:

  • Cards: A customizable, notification-style layer that Business members can set to appear at any point during playback, that provides relevant information or link viewers to a custom destination. Available on embedded videos, cards come in a sleek design that appears native to the video experience and are optimized for both iOS and Android viewing.
  • End screens: New end screens offer eight ways to customize what appears after the video, from clickable background images, to a customized thumbnail, to call to action buttons.
  • Capture viewers’ emails before, during, or after: Business members can now set their email capture field to appear before, during, or after their video, with the option to withhold their video behind the email capture field. Captured emails can be seamlessly imported into email marketing services like MailChimp, Campaign Monitor, and Constant Contact.

Lastly, as part of a Business membership, users are able to track impressions, click rates, and engagement data for cards, email capture, and end screens.

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