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HomeCraftsAnimationAwesome Inc. Animates The Kingdom of Awesome for Cartoon Network

Awesome Inc. Animates The Kingdom of Awesome for Cartoon Network

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LR-still_PrincessFlameTanning copyThe Cartoon Network Latin America recently tapped animation and digital production studio Awesome Inc. to create the promotion and packaging for its month-long stunt Kingdom of Awesome series. The company designed and animated a fantastic animated kingdom where all of Cartoon Network’s princesses hang out, including Princess Bubblegum, Flame Princess, Lumpy Space Princess and Marceline from Adventure Time.

“Our goal was to create a realm that was quirky, magical and visually enticing, starting with the aerial view of the spectacular kingdom,” said Awesome Inc. lead designer Craig Sheldon. “We designed it with a velvety palette and used layered 2D and 3D elements for a dense visual experience and journey through this royally fun land.”

Awesome Inc.’s team recreated the signature animated characters after binge watching the network’s shows to replicate them with authenticity. “It was important that the characters would feel contained within the world and stand out,” explained Ashley Kohler, Awesome Inc. executive producer. “We appreciated the Network’s trust and collaboration, and are super proud of the project.”

Michael Kohler of Bluetube, Awesome Inc.’s sister company, created the matching audio landscape for the kingdom, providing sound design and mix for dozens of promo and packaging elements.

“We are happy to work with Awesome Inc. Once again, they have done a great job of understanding our network DNA, creating something that brings our Kingdom Of Awesome idea to life in a way that´s both visually exciting and fun for the ears,” said Damon Pittman, senior creative director, Cartoon Network, Boomerang and Tooncast Latin America.

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