Beast, a creative editorial company, has acquired New York-based editorial boutique Go Robot!. Like Beast, Go Robot! is known for its portfolio of commercial work, and has been a fixture in the industry for over 15 years. As part of the acquisition, Go Robot! staff joins the team at Beast, a Deluxe Entertainment Services company. This includes co-founders Adam Liebowitz and Alisa Sheinberg, who now serve as Beast senior editor and managing director respectively.
“We’ve had a tremendous run, but when presented with an amazing opportunity to scale up our services and build a new super team of talent, we couldn’t resist,” said Liebowitz. “Beast has an extraordinary roster and our work nicely complements theirs. Also, Beast’s nationwide network of boutiques will help us extend the markets that we’re able to service, so our collective clients can enjoy stronger offerings from all sides.”
Given the creative synergy between the two companies, the merger was a natural progression, and rounds out Beast’s postproduction workflow with the addition of new motion graphics and finishing capabilities. Go Robot! joins Beast’s network of offices, which spans Santa Monica, Austin, Detroit, Chicago, Atlanta, San Francisco and New York, and will continue to operate out of its current facility on 22nd Street, just a few blocks from Beast’s NY office.
Recent Go Robot! work includes spots for Starbucks, NASCAR, Synchrony Financial and AT&T.