This tag-team production called for just the right amount of humor and creative direction.
“This was a whirlwind day of setups, multiple shoots and tight deadlines,” said chief creative officer Paul Hains of Venture Communications. “I was hugely impressed with BEEF Films and Chop House Post for their incredible professionalism, patience and ability to over deliver. I definitely look forward to working with them again. They are an amazing team.”
According to Chop House Post creative director Stephen Hens, the day of the shoot started in a unique way. “I was driving down Colorado Avenue in Santa Monica on my way to the office on the morning of the shoot and I looked down Colorado to the beach,” he explained. “Through a break in the clouds, I saw a helicopter circling the Santa Monica Pier. When I say ‘a’ helicopter I mean to say ‘our’ helicopter. That is how my day started at 8 a.m. By noon, we had posted our first pass for the creative team at Venture Communications of this viral campaign.”
Hens notes that it was in the lightning fast work of Chop House editor Joey Dello Russo that they had a 60-second version of the spot roughed in by the end of the day. The spot, for Travel Alberta, required a team effort from the top down, with executive producer Sean DeVeaux working closely with the production team at BEEF Films, ACD John Halliday and producer Hans Dys to nail the creative vision, as well as organize footage being brought from the shoot at the beach throughout the day to the Chop House Post studio to be ingested and transcoded for edit.
“It’s days like this that really get me charged!” said Hens. “With everyone working together at a fevered pitch to make a vision come together.”
