Thursday, June 13, 2024
Subscribe Now

Voice Of The Crew - Since 2002

Los Angeles, California

HomeIndustry SectorCommercialsHybrid Expands Into Austin Ad Community

Hybrid Expands Into Austin Ad Community


LR-Hybrid AustinCreative editorial and content production house Hybrid has opened a new location in Austin, Texas. Perry Tongate of Perry Reps will rep the company in Texas and the Southeast, including Louisiana, Virginia and Florida, and work with executive producer Gail Butler on new business development.

“Our expansion is driven by the desire to better serve clients by offering our top tier talent just a few minutes away for Austin-based clients, or just a short flight for our clients in the Southwest and Southeast regions,” explained Susan Munro, editor/partner of Hybrid, who will also head up the Hybrid Austin location. “Austin is such a great city for the music, the food and the people, it’s an exciting time to be here.”

“In addition to the talent and technology, it’s important our clients feel at home and receive the five-star treatment we’re known for,” said editor/partner Michael Bartoli. “And what better way to capture both sides of that experience than to house our Austin shop in a newly renovated 100-year-old Craftsman just down the road from Franklin BBQ.”

The Southwest location has already finished its first project, an ad campaign for AT&T U-verse. The :30 spots, “Secret Meeting” and “Remix,” edited by Munro, begin with a dramatic scene in a television show and a crowded club scene, respectively, only to twist the narrative and reveal that AT&T U-verse makes everyday viewers feel like they’re part of the action of their favorite media.

- Advertisment -


Vicon Introduces Mobile Mocap at SIGGRAPH

Motion capture systems developer Vicon is previewing a futuristic new “Mobile Mocap” technology at SIGGRAPH 2011 in Vancouver. Moving mocap out of the lab and into the field, Vicon's Mobile Mocap system taps several new technologies, many years in the making. At the heart of Mobile Mocap is a very small lipstick-sized camera that enables less obtrusive, more accurate facial animation data. The new cameras capture 720p (1280X720) footage at 60 frames per second. In addition, a powerful processing unit synchronizes, stores, and wirelessly transmits the data, all in a tiny wearable design.

Beowulf and 3-D