Creative editorial and content production house Hybrid has opened a new location in Austin, Texas. Perry Tongate of Perry Reps will rep the company in Texas and the Southeast, including Louisiana, Virginia and Florida, and work with executive producer Gail Butler on new business development.
“Our expansion is driven by the desire to better serve clients by offering our top tier talent just a few minutes away for Austin-based clients, or just a short flight for our clients in the Southwest and Southeast regions,” explained Susan Munro, editor/partner of Hybrid, who will also head up the Hybrid Austin location. “Austin is such a great city for the music, the food and the people, it’s an exciting time to be here.”
“In addition to the talent and technology, it’s important our clients feel at home and receive the five-star treatment we’re known for,” said editor/partner Michael Bartoli. “And what better way to capture both sides of that experience than to house our Austin shop in a newly renovated 100-year-old Craftsman just down the road from Franklin BBQ.”
The Southwest location has already finished its first project, an ad campaign for AT&T U-verse. The :30 spots, “Secret Meeting” and “Remix,” edited by Munro, begin with a dramatic scene in a television show and a crowded club scene, respectively, only to twist the narrative and reveal that AT&T U-verse makes everyday viewers feel like they’re part of the action of their favorite media.