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HomeCraftsEditingPie Town Productions Adopts Avid to Create Reality TV Shows

Pie Town Productions Adopts Avid to Create Reality TV Shows


Pie Town Productions, a reality television production company based in North Hollywood, Calif., has installed an Avid Artist Suite, powered by the Avid MediaCentral Platform, to handle the high volumes of footage and deliverables while meeting the tight deadlines and budgets of reality TV production.

Pie Town is known for such shows as House Hunters, House Hunters Renovation, Tiny House Hunters, Joan & Melissa: Joan Knows Best, Flip or Flop and Say It To My Face. It concurrently produces 10 series, delivering more than 400 episodes a year. With a growing list of projects and highly technical network deliverables along with video on demand (VOD) and iTunes requirements, Pie Town needed a non-linear editing system that could meet all of its production deadlines, handle high-volume workflows and handle any content format. As a long-time Avid Pro Tools customer, Pie Town made the decision to switch to Avid Media Composer.

“We now use Avid products from ingest to output and the entire post process happens internally, without going to outside facilities, which helps us save time and money,” said Dana Besnoy, vice president, postproduction for Pie Town. “Our switch to Avid has also allowed us to expand our workforce as needed. As Avid is the industry standard for media editing, our switch to the Avid MediaCentral Platform has enabled us to significantly broaden the talent pool and find a wide array of professionals who can immediately jump in on any project.”

Pie Town has also deployed the Storage Suite’s Avid ISIS shared storage system to facilitate project sharing and make editorial on larger productions more cohesive. According to Besnoy, Avid systems integrate easily with third-party systems, making it easy for them to design workflows.

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