Boutique audio production studio Pivot Audio announced the opening of a Los Angeles office, which will be led by composer Guy Amitai. Founded by Amitai in Amsterdam in 2008, Pivot specializes in original composition, production and sound design for creative clients worldwide. With a growing body of U.S. work in recent years, including Coca-Cola’s 2015 Super Bowl spot “Make It Happy” via Wieden+Kennedy, the addition of a permanent home in Los Angeles will allow Pivot to streamline its services for U.S. clients.
The new Los Angeles facility will work in close collaboration with Pivot’s Amsterdam studio to provide clients with around-the-clock service. Pivot works with a diverse network of composers and artists worldwide.
“Sound is so personal and tied to specific emotions and moments, so the most important thing for us is being able to work as closely as we can with clients to understand their vision,” said Amitai. “At Pivot our clients are partners in the process, and we aim to be completely accessible and build the intimacy it takes to produce the very best creative. We’ve already worked on many projects in the U.S. and as we move forward as a company, it makes sense for us to finally establish a permanent physical presence here.”