Spang TV, a commercial production company headquartered in Richmond, Va., has teamed with new business partner and lead director Andrews Jenkins. Spang is known for its work for American Airlines, MasterCard and Virginia Lottery. Jenkins will be based in Los Angeles.
According to Melanie Cox, Spang founder and executive producer, Jenkins has brought a highly modern storytelling style to a variety of campaigns for brands such as Mercedes, Adidas, Budweiser and ESPN. He recently directed a campaign for WWE airing across NBC/Universal’s broadcast networks, 17 cable channels and 50-plus digital outlets.
Using real fans and WWE stars on location in Nashville and Memphis, Jenkins employed a Phantom camera for the campaign, which trended up to #3 on Twitter and led to the highest-rated Wrestlemania episode in the program’s history.
“Jenkins doesn’t shy away from these kinds of amplified visual spectacles,” said Cox, “often with results that will leave the viewer slack-jawed. But his reel is also brimming with wry, off-beat humor and a comedian’s sense of timing. This versatility makes Jenkins a great fit for a wide spectrum of clients.”
“Partnering with Spang to bring our combined creativity, vision, and execution more directly to clients on the West Coast is such an exciting next step for me as a director,” Jenkins said.