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HomeIndustry SectorCommercialsVideo of the Day: Dr. Pepper’s “Mop Dog”

Video of the Day: Dr. Pepper’s “Mop Dog”

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Cut+Run’s Steve Gandolfi recently edited the 60 second spot “Mop Dog” for Dr. Pepper via agency Deutsch LA. Directed by Imperial Woodpecker’s Simon McQuoid, the spot depicts a dreadlocked dog who finds a friend and ultimately a home on the road with a big-hearted Dr. Pepper driver.

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Vicon Introduces Mobile Mocap at SIGGRAPH

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Motion capture systems developer Vicon is previewing a futuristic new “Mobile Mocap” technology at SIGGRAPH 2011 in Vancouver. Moving mocap out of the lab and into the field, Vicon's Mobile Mocap system taps several new technologies, many years in the making. At the heart of Mobile Mocap is a very small lipstick-sized camera that enables less obtrusive, more accurate facial animation data. The new cameras capture 720p (1280X720) footage at 60 frames per second. In addition, a powerful processing unit synchronizes, stores, and wirelessly transmits the data, all in a tiny wearable design.

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