Gordon West, a creative director at Y&R, Chicago and Filmworkers EP Derek de Board recently collaborated on a spot for Doritos “Crash the Super Bowl” Ad Contest, which challenges fans to make Doritos ads for a chance to air during this year’s Super Bowl. The pair could also be eligible for a cash bonus should their spot crack the USA Today Super Bowl Ad Meter.
The spot centers on a pair of office workers testing out their new “Infinite 8000 3D Printer.” After using the machine to mass produce hole punchers and a pencils, they decide to print an infinite number of Doritos.
De Board said that West proposed the idea for the spot when the two met for drinks. “We loved the visual gag but had a heated debate about the 3D printer,” de Board recalled. “Hence the emergency meet-up for drinks at a local bar.”
After they settled on a concept, they set off for a local hardware store to purchase parts for the high tech device. “It had to be new, cool and futuristic,” de Board explained. “We envisioned it as a cross between the SpaceX Dragon V2 spaceship and a Xerox machine.”
The finished commercial was produced for a total cost of less than $3,000.00, including parts for the 3D printer. “We both love 3D printers and wanted to make a spot that showed off a model of a type of printer we hope exists one day,” de Board said. “It’s a ‘throw it in, scan it and hit print’ 3D printer.”
To view and vote on spots, visit: https://crashthesuperbowl.doritos.com/gallery/submission/3519