Canadian airline WestJet launched an ad campaign for its new SmartSeats program, an innovative new concept in boarding flights.
The company is known for such April Fools pranks as announcing Helium pressurized cabins as well as child-free cabins via its Kargo Kids program, which allows passengers to check their children as luggage; and its FurryFamily program, which allows pets, (ranging from goats to alligators), in the cabin.