JVC Partners with ITA to Provide 35mm Projector Replacement
JVC announced that it has partnered with the Independent Theatre Alliance (ITA) to offer the Cinema Libre digital cinema projection system for independent movie theater operators facing the end of 35mm film prints. The Cinema Libre system includes a JVC D-ILA projector with 4K precision coupled with a DCI-compliant server.
Bill Dever, ITA founder and president, said studio motion pictures are expected to only be available in digital format in the U.S. by the end of 2013, so independent theater owners have a limited time to convert 35mm operations. “This was an issue that had to be addressed,” Dever said. “It will be a financial challenge for a lot of independent theater owners to implement a digital delivery system,”
The Cinema Libre system has been tested on a variety of screens and delivers the brightness necessary for movie theater projection. “We evaluated several manufacturers, but we chose JVC because of cost, contrast and ease of use,” Dever said. “Plus, we felt that JVC really grasped the challenges of independent operators today.”
“As far as clarity, color, resolution and lack of pixelization, the JVC 4K projector blew away the competition,” said Buck Kolkmeyer, ITA co-founder and owner of Nova Cinemas, which has already purchased six Cinema Libre systems. “This could be a real game-changer for independent theaters that must convert to digital by the end of next year.”
“Owners are facing a tight deadline for converting their independent film theaters to digital,” said John Havens, marketing manager at JVC Visual Systems Division. “The Cinema Libre system offers an affordable option that uses our D-ILA technology to deliver stunning images for moviegoers. We look forward to working with the ITA and keeping the tradition of neighborhood movie theaters alive.”