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HomeIndustry SectorCommercialsSAG-AFTRA Overwhelmingly Approves New Commercials Contracts

SAG-AFTRA Overwhelmingly Approves New Commercials Contracts


Friday, SAG-AFTRA announced that its members had overwhelmingly approved new, three-year contracts with the advertising industry covering commercials. The 2013 SAG-AFTRA Commercials Contract and 2013 SAG-AFTRA Radio Recorded Commercials Contract are the first major contracts negotiated by SAG-AFTRA as one union since the two unions merged in March 2012.

The contracts cover performers working in commercials made for and reused on television, radio, the Internet and new media, and will result in wage increases and other payments totaling $238 million for all categories of performers, improvements in cable use fees, increases in payments for work on the Internet and new media platforms, an increase in the late-payment fee and an increase in contributions to the health and pension/retirement plans.

The approved agreements also achieved recognition for the new union, merged the previous SAG and AFTRA television contracts into a single contract, and renamed the radio contract as a SAG-AFTRA contract.

Overall, the membership of SAG-AFTRA voted 96 percent in favor of the new agreements. Integrity Voting Systems, an impartial election service based in Everett, Wash., facilitated the voting and certified the final count.

The new contracts go into effect immediately, retroactive to April 1, 2013, and remain in force until June 30, 2016.

“The significance of this ratification is two-fold,” said SAG-AFTRA national co-president and commercials negotiating committee national chair Roberta Reardon. “Not only are these the first major contracts negotiated as SAG-AFTRA, but the contracts’ provisions provide for great improvements in the lives of our members and their families. I am grateful to the SAG-AFTRA members and staff who served alongside me on the negotiating team for all of their hard work.”

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