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HomeCommunityAdorama Announces Next Generation Adorama Learning Center and AdoramaTV Online Platforms

Adorama Announces Next Generation Adorama Learning Center and AdoramaTV Online Platforms


Adorama, one of the world’s largest photography, video, audio, imaging and electronics retailers, today announced the next wave of its Adorama Learning Center and AdoramaTV online platforms. Reportedly optimized for viewing on all standard devices, they aim to connect to their audience through compelling educational, editorial and creative content that serves the next generation of digital storytellers.

Barry Litwin, CEO of Adorama, commented, “We are pleased to invest in our loyal customer base of photographers and audio, cinema, and broadcast professionals by providing them with a world class visual content and social destination that helps them learn and grow their professional capabilities.”

The newly revamped Adorama Learning Center (ALC), which hosts content ranging from educational to editorial to breaking news, is now organized into three distinct sections: “Gear,” “How To,” and “Features,” covering video, audio, tech and accessories. The platform’s new “Trending” section keeps viewers in step with the latest new product announcements, industry happenings and reactions.

Known for its celebrity contributors, the ALC will continue to feature exclusive interviews with top photographers, social media influencers, musicians and cinematographers. It will also continue to offer its informative product reviews and helpful buying guides, one of the industry’s best resources for shoppers looking to make the best purchasing decisions on photo, video, audio and consumer electronics gear.

Leveraging state-of-the-art video streaming concepts used by vendors such as Netflix and HBO GO, the new AdoramaTV platform tries to offer the most seamless VOD viewing experience possible. AdoramaTV videos, which were previously available through YouTube only, are now organized by series and host, making it incredibly easy to find content and keep up with one’s favorite photography and video expert or AdoramaOriginal series.

Top photo and video experts covering every inch of the industry contribute valuable tips, tricks and gear reviews. AdoramaTV fan favorite hosts and shows include:

“Both the Adorama Learning Center and AdoramaTV are trusted resources for the pro photo, video and audio communities,” commented Lev Peker, chief marketing officer at Adorama. “It was time to give both sites a complete overhaul in order to continue to provide the best possible user experience for their tech savvy audiences. We hope readers and viewers will appreciate the major upgrades, and will benefit from having all of the content they want available in a way that aligns with their reading and viewing habits.”

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