LOGAN East has announced the addition of executive producer Dan Sormani and CD/director Alan Bibby to its roster. Based out of the newly designed 7,000 square foot ofﬁce space in Soho, they will lead the East Coast division of the company.
Previously an EP/partner at Lifelong Friendship Society with prior stints at Brand New School, Stardust, and Lowe, Sormani has won Cannes, AICP, BDA, and SCAD awards for work his with brands like Help, Nickelodeon and Burger King. He also earned an MTV VMA nomination for Incubusʼ “Megalomaniac” video. His advertising and broadcast expertise resulted in successful campaigns such as 2012 Cannes Grand Prix for Good winner “Help, I’ve Cut Myself” via Droga5 NY, Burger King “Whopper Freakout,” and Tide “Talking Stain.” Additional clients include Starbucks, Microsoft, PepsiCo., Proctor & Gamble, General Mills, Absolut Vodka, Comcast, Crest and UNICEF.
Bibby joins LOGAN East from Stardust Studios, where his clients included Mercedes-Benz, AT&T, Shell and Subaru. He also handled several music videos, including Washed Outʼs “Eyes Be Closed” and the VMA-nominated “Princess of China” collaboration between Rihanna and Coldplay. Bibby’s work includes films screened at PS1 MoMA, Palais de Tokyo in Paris and various international festivals, and fashion films for labels such as Passarella Death Squad and SANS.
These new additions follow a string of successes for LOGAN, including viral hit “Gymkhana 5,” ﬁlm titles for Gangster Squad, projects for Sony, Gearbox, Kohler, Google, Clinique and Hyundai and a two-minute animated ﬁlm for Nike. LOGAN is currently at work on its ﬁrst video game to be released on IOS.