Lucy Hood, executive director of the Institute for communication technology management at the University of Southern California, has been named president and chief operating officer for the Academy of Television Arts & Sciences. Hood, who was previously president of Fox Mobile Entertainment and senior vice president at News Corporation, replaces Alan Perris who announced his retirement earlier this year.
“I am thrilled to be joining such a prestigious organization as the Television Academy,” said Hood. “In a time when the television industry is experiencing so much change and evolution, I look forward to helping the Academy adapt and evolve as well.”
As President and COO, Hood will report to Television Academy chairman Bruce Rosenblum and Foundation chairman Jerry Petry, working closely with them and their respective boards on new strategies and business development for the Academy and its Foundation. She will be responsible for the day-to-day operations of the Academy and its Foundation, overseeing department heads and staff, and acting as liaison to the executive committees and the boards of both organizations.
In this new role she will provide leadership and oversee areas including digital strategy, corporate sponsorships, marketing, financial planning and many other facets of the organization. Perris will continue with the Academy through the end of the year as a consultant to the chairman, helping Hood transition into her new role with the Academy and retaining responsibility for staff oversight as it pertains to this year’s Emmy telecast.
At USC, Hood led the CTM institute. Based at the Marshall School of Business, the strategy organization engages industry leaders in forums and research projects such as “The Future of Media” and “Silicon Beach.” Corporate partners include Disney, Fox, Warner Bros., Ogilvy & Mather, Verizon, AT&T and YouTube.
Hood and her team led the groundbreaking American Idol mobile efforts, which introduced text messaging to broadcast media in the United States in 2001. Hood also received the first daytime Emmy nomination for mobile content with the mobile video series 24: Conspiracy, leading the team that created the “Mobisode” and the first ad‐sponsored mobile video. Hood was a key executive in launching numerous technology businesses at Fox, including Fox.com and FX Cable. Previously, she was an executive at Paramount Pictures, and produced the news program, Business Times.
Hood is a regular speaker at forums including Digital Hollywood, NATPE, and CES, as well as the Aspen and Milken Institute conferences. Hood has received numerous awards and she holds an M.B.A. from Columbia University’s Graduate School of Business and a B.A. from Yale University.