Framestore’s global design team has hired designer Marc Smith. Smith joins Framestore’s New York design department as senior design director.
“Framestore is making these investments in its global design team as part of our ongoing strategy to get more deeply involved in integrated content,” said Framestore’s president of integrated advertising worldwide, Jon Collins. “We partner with many brands, often using motion design as the basis of multiplatform content. Marc’s addition to the team will support this capability while adding invaluable grassroots advertising agency experience to Framestore’s expanding skillsets.”
Originally from New Zealand, Smith has 14 years of experience in the advertising industry and has worked on both the agency and production side. Recent credits include commercials work for BBH NY, IDEO, BBDO NZ, DDB NZ, Droga5, as well as clients such as Google, Vodafone and Nike.
In addition to Smith, Framestore’s global design department now consists of Sharon Lock, head of design, London, who was responsible for directing and designing content for one of Framestore’s major design clients, Clear Channel, as well as the film titles for The Chronicles of Narnia: Prince Caspian and Submarine and online films for Mulberry. Anthony Gibbs, supports Lock as a senior designer in London while also assuming director roles on design-heavy scripts.
Framestore is currently crafting titles for Academy Award-winning director Alex Gibney, a motion graphics TV commercial for Xbox’s “Halo 4” with McCann London and developing branding for a new advertising agency based in New York. Previous credits include creating corporate idents for, WOWOW, Japan’s biggest satellite broadcaster, for which the team created the company’s logo by highlighting CG fractals with moving light. The team also designed digital content for British fashion icon, Mulberry, which used motion design to bring the brand’s photography to life, and embroidered team emblems for the BBC’s celebrated Euro 2012 idents.