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HomeIndustry SectorCommercialsCreateasphere Announces TransVergence Summit

Createasphere Announces TransVergence Summit


Createasphere is launching a new conference called the TransVergence Summit, which will focus on the convergence of technology, branding and storytelling. The two-day event will take place in Los Angeles in the first quarter of 2013, with additional dates to be announced for New York and Amsterdam.

The TransVergence Summit will explore the convergence of media, brands, intellectual property, marketing, technology and delivery in an evolving multiplatform environment. The conference will offer interactive panel discussions, expert consultation opportunities, in-depth case study analysis, engaging demonstrations and keynote addresses. Attendees will learn about the emerging tools and strategies needed to successfully execute transmedia campaigns.

Noted transmedia expert and producer Kate McCallum is curating the TransVergence Summit, bringing a wealth of experience to this rapidly expanding area. She is supported by a group of industry professionals, selected for their unique experience and perspectives in guiding programming and direction of the content.

“Storytellers are increasingly empowered to engage audiences in new and compelling ways,” Createasphere president Kristin Petrovich Kennedy said. “While stories are and will always be the bedrock of engagement, technology is the driving force behind user interaction and new experiences across multiple platforms. Intertwining planning, strategy, management and implementation through all the current and future offerings has made transmedia an important concept to be understood and executed.”

Conference sessions will focus on the many facets of new advertising techniques in TV, film, mobile, gaming, publishing and themed and live entertainment.

“From second screen to games, apps and augmented reality, media is more immersive and interactive than ever,” McCallum said. “At the TransVergence Summit, some of the most intriguing and experienced professionals will be sharing the latest information, from freemium model successes to VOD failures and real-world knowledge about the next steps in bringing brands and stories to viewers in exciting, innovative ways. The possibilities of transmedia are almost limitless, but the TransVergence Summit is designed to help attendees make sense of the latest information and take away valuable insights.”

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