Tom Cosgrove, president and CEO of 3net, (a stereoscopic broadcaster formed as a joint venture between Sony, Discovery and IMAX), announced the launch of 3net Studios – a new 3D television program production and distribution division.
With facilities at Sony Pictures headquarters in Los Angeles and Discovery Communications headquarters in Silver Spring, Md., 3net Studios will employ a worldwide team of creative personnel, utilizing the technology and production expertise of its joint venture partners to produce native 3D content.
Select projects will be completed in native 3D 4K, 2D 4K, 3D 2K and both 3D/2D HD formats – providing a suite of content for current and future entertainment platforms.
“From television, mobile, computer and tablet companies, to broadcast channels and digital content providers, the global demand for a high quality, native 3D programming pipeline has quickly become one of the most vital elements within the 3D ecosystem,” said Cosgrove. “With the industry now struggling to keep pace with the rapidly accelerating consumer demand for 3D programming across multiple platforms – and now with the evolution of 4K – the formation of a world-class production studio to help fill both the 3D and ultra high definition content voids became a logical next step in our evolution.”
3net, which launched the first 24/7 3D television network in the U.S. in early 2011, has built a diverse library of native, original 3D programming. The formation of 3net Studios will allow the company to expand its library, while also offering partners around the world high-quality 3D and 4K content.
3net is currently available on DIRECTV.