Peter Tarter, a creative editor with a national clientele and credits that include work for JC Penney, Hyundai, Dodge, Toyota and Home Depot, announced the launch of Tree House – a high-end editorial boutique in Dallas. The new company will focus on advertising and independent film projects. Along with creative editorial, Tree House offers visual effects, compositing and editorial finishing services.
Tarter, who spent the past four years at ReelFX, Dallas, says that Tree House will provide clients with premium service. “When clients walk in, I want them to feel as though they have entered a five-star hotel where they know that each step of the way they will be attended to with great care and with good cheer,” he explained. “My clients are my priority and my entire team focuses on that.”
A New York native, Tarter edited in Los Angeles for 18 years before relocating to Dallas in 2008. He began his career as an assistant editor with Spotwelders in Santa Monica and became an editor at Rock Paper Scissors. Along the way, he had an opportunity to work on a wide variety of commercial and music video projects.
“I was taught to give every project my all,” he recalled. “I learned that the client comes first and that’s become my mission statement. If you give me three scenes, I’m going to make a story out of it. That’s what it’s all about – fleshing out every possibility to give the client the best product.”
Joining Tarter on the Tree House staff is visual effects artist/compositor Bryan Bayley, who will man a state-of-the-art Autodesk Flame suite. Also arriving from ReelFX, Bayley has worked on numerous campaigns for Home Depot and RAM Trucks (via The Richards Group) and also has contributed to several independent films and music videos, the latter including the Katy Perry video “Firework¸” a winner of the 2011 MTV Video Music Award for video of the year.
Tree House has also brought on associate editor John McStravick. McStravick has just completed his first project for the company, editing a six-spot package for Russell Athletic via The Richards Group.