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HomeCraftsCameraFletcher Sports Deploys I-MOVIX X10 UHD Cameras for the Cricket World Cup

Fletcher Sports Deploys I-MOVIX X10 UHD Cameras for the Cricket World Cup


LR-Fletcher NABChicago-based rental facility Fletcher Sports has deployed I-MOVIX X10 UHD cameras in Australia and New Zealand to bring live 4K coverage of the Cricket World Cup to theater audiences in the host countries and in India.

“The images are crisp, the replays are fantastic, and the X10 UHD slows down the action to a degree that can’t be achieved with any other camera,” said Dan Grainge, vice president, Fletcher Chicago.

Shooting at 1,000 fps during daylight to capture the intricacies of fast-paced World Cup action, Fletcher Sports’ I-MOVIX systems are reconfigured to 300 fps when the floodlights come on for the latter stages of day/night games.

“The changing light conditions during these games aren’t a problem. The camera is so flexible that it takes literally a couple of seconds to go from day to night operation,” Grainge added.

As the largest worldwide user of I-MOVIX systems, with over 20 installed, including eight of the latest X10 UHD 4K cameras, Fletcher Sports has been leading the wave of 4K coverage for sports such as NFL and golf. At the latest SuperBowl, Fletcher deployed five X10 UHD systems to shoot in 4K for the HD broadcast. The 4K shots were used to provide ‘4K Zoom’ – the ability to frame a wider slice of the scene, then zoom in after the action to show the point of interest for the HD broadcast, without losing any resolution.

Fletcher has also shot trial coverage of championship golf using the I-MOVIX X10 UHD RF wireless system. X10 UHD RF supports wireless shooting in HD productions where being close to the action is important. For very high-frame rate ultra-slow motion in HD sports coverage, X10 UHD RF operates in USM (Ultra Slow Motion) mode to deliver instant replays of up to 3,000 FPS in 720P or up to 2,000 FPS in 1080I.

X10 UHD RF is the latest version of the X10 product line and combines the advanced features of the X10 technology with the ultra HD image resolution and the RF transmission capability. Similar to X10 UHD, the X10 UHD RF integrates Vision Research’s Flex 4K high-speed camera, and can be fully integrated with production servers.

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