ArsenalFX founder Mark Leiss recently opened Santa Monica, Calif.-based content creation studio ArsenalCreative, which will specialize in design, branding, animation and visual effects for the commercial and entertainment industries. Kaan Atilla will serve as executive creative director along with executive producer Cortney Haile.
“It is becoming more evident as our industry continues to expand into new markets, the need for specialized and centralized talent will continue to grow with it,” said Leiss. “This new creative company will offer clients an even stronger toolset along with world class artists in a new boutique environment.”
Atilla, formerly of Mirada and Motion Theory, has a diverse portfolio that includes commercial work for brands such as IBM, Nike, Lexus, HP and Hershey’s, as well as music videos including Weezer’s Grammy-winning “Pork and Beans” and interactive campaigns like IBM’s Centennial installation at Lincoln Center in New York City.
Haile comes directly from ArsenalFX. She brings over a decade of experience in the content space producing commercials, TV shows and feature film content. She entered the postproduction world in the mid-2000s working at Lionsgate Entertainment. Following that, she went on to work in business development at 2G Digital Post, before joining ArsenalFX in 2011 as an account executive.