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Avid Codecs Integrated with RED Cameras


LR-Red Weapon-emailLR-Red WeaponRED Digital Cinema and Avid announced that Avid DNxHR and Avid DNxHD recording formats will be coming to RED’s DSMC2 line of professional cameras – Weapon, Scarlet-W and RED Raven.

Avid DNxHD has been accepted by the Society of Motion Picture and Television Engineers as the foundation format for the VC-3 standard.

“We give shooters yet another extremely popular format option by adding Avid natively as part of our camera workflow,” said Jarred Land, president of RED Digital Cinema. “With the ability to shoot Redcode RAW simultaneously alongside Avid DNxHR and Avid DNxHD, they are getting the best of two worlds from both the acquisition and post perspectives.”

“For years, people have been shooting on RED and then editing within Avid software solutions,” said Louis Hernandez, Jr., CEO of Avid Technology. “Now, with Avid codecs being an in-camera tool within RED’s cameras, it ensures that the mutual customers of both RED and Avid have a much more seamless integration for their projects.”

The Avid DNxHR and Avid DNxHD formats will be added to the simultaneous recording capability that RED’s DSMC2 cameras currently offer via Redcode RAW and Apple ProRes formats. Avid DNxHR and Avid DNxHD will be made available via a free firmware upgrade in mid-2016.

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