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HomeCraftsCameraBexel Contributes Equipment and Expertise to Zuckerberg Media

Bexel Contributes Equipment and Expertise to Zuckerberg Media

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LR-Zuckerberg_Media_Control_RoomBexel recently collaborated with Zuckerberg Media on the launch of its new 12,000-square-foot production studio in Menlo Park, Calif., which recently began broadcasting both live and streaming original content.

Zuckerberg Media, founded by CEO Randi Zuckerberg, (sister of Mark Zuckerberg and former Facebook marketing director), brought Bexel onboard in the early planning stages to help design and outfit a state-of-the-art media production facility capable of broadcasting live around the world on television and the internet. After identifying the full range of the clients needs, Bexel constructed plans and made recommendations on the best equipment selections.

“Bexel is at the top of the broadcast solutions game and came highly recommended to Zuckerberg Media,” said Bradley Lautenbach, chief operating officer of Zuckerberg Media. “Bexel was able to work within our very aggressive startup timeline to deliver infrastructure that produces wonderful output, and we are delighted that they will be a partner to Zuckerberg Media as we continue to grow.”

Bexel worked from the ground up with the general contractor and architect to assist in meeting codes, all with an eye on future scalability.

“Zuckerberg Media is an innovative, tech-driven entertainment company run by revolutionary thinkers,” said Bexel president and general manager Halid Hatic. “It is an incredible opportunity for Bexel to support the vision of Randi and her team with pragmatic tools as well as a strategy for the future.”

Approximately 90 percent of the operational equipment found at Zuckerberg Media was purchased from Bexel. New assets were combined with post-Olympics (2012) gear to design a studio that was customized to Zuckerberg’s needs and within budget. Top-of-the-line equipment integrated into the studio included products from AJA, ASG Custom Audio Products, Blackmagic Design, Evertz, Sachtler, Sennheiser, TBC, Panasonic, LG and NewTek. Bexel outfitted the production facility with Sony EX3 Cameras, modified with monitors, teleprompters and a proprietary data transfer system. TSL Audio Monitoring was installed, and studio lights include the new Litepanels Sola 6 and Sola 4 LED Fresnels.

“From the very beginning, this was an honestly collaborative effort with the team at Zuckerberg Media,” said John Root, Western region product sales manager, Bexel TSS. “From the integration of audio and video systems to helping them locate a talented lighting designer, from control room design to engaging in full testing and training, we supported their creation of a world-class facility. It was an intriguing assignment to help launch an environment where the future will unfold.”

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