Big Block Design Group (BBDG), a division of digital production studio Big Block, has created a series of on-air promos for FUEL TV’s newly launched Fan Cameo app. The new app allows viewers to submit their video reactions to things they see on the network, and maybe, see their responses on FUEL TV. The promos began airing March 11.
FUEL TV viewers can be part of the action by submitting their video responses to the Fan Cameo question during various shows such as a UFC‘s Post-Fight Show from a mobile phone, tablet or laptop and uploading the clip via FUEL TV’s website or app. By submitting their video reaction, they might even have the chance to see themselves featured within minutes on the show.
The production of the Fan Cameo promos – which encompassed concept, copywriting of script, creation of the tagline, “Say It. Send It. See It Live,” animated pre-vis, talent casting, live action shot in a private home in Venice, Calif., graphics and visual effects through final postproduction – was handled entirely by Big Block Design Group.
BBDG director/designers Shaun Collings and Curtis Doss were given full reign by FUEL TV to execute their creative for the Fan Cameo promos, along with an accelerated turnaround time of less than three weeks.
Collings noted that the fast exchange of scripts and storyboards and the detail of the eventual animatics for the promos helped to maximize the turnaround time. “FUEL TV was responsive in a way that we found unprecedented,” he said. “They were true partners with us at every step.”
“We had approvals from the highest level of management at FOX Sports, which told us how very important the promos were to them,” Doss said. “And even though we all felt the pressure of the delivery date, we experienced a really fun working environment with the FUEL TV team.”
“The Fan Cameo project was a very high priority to us as a network,” said Randy Abrams, FUEL TV. “Big Block understood the concept and ran with it and we couldn’t be happier with the final campaign running now.”
