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Big Logo Advertising Delivers Campaign for Infiniti Dealership

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Big Logo Advertising and Blue Room Post produced a new three-spot campaign for Infiniti in Scottsdale, AZ.
Big Logo Advertising recently completed a three-spot ad campaign for client Infiniti of Scottsdale, AZ, one of the country’s leading Infiniti dealerships. Big Logo conceived, wrote and produced the spots for broadcast and social media uses, while Blue Room Post provided postproduction services for the campaign.

The campaign was shot primarily using Canon’s 5D Mark III DSLR camera. Post was handled in Adobe’s Creative Cloud CS6 – including Premiere Pro and After Effects.

“Through our Big Logo Advertising unit, we’re able to offer clients more than just post services. In Big Logo we’ve also got the muscle of a small production company bolted to the brains of an agency boutique,” said John Harris, owner of Blue Room Post. “Our Big Logo division keeps us busy and helps build up our client base to embellish our work in episodic television and feature films. Running a facility, you always need to feed post!”

“It’s a big advantage for us to offer our clients in-house editorial services through Blue Room Post,” said Steve Bland, head of Big Logo Advertising. “We are serving a need in the marketplace for small businesses to compete on an even level with bigger brands. Just five years ago, these services would only have been available to larger production companies, resource-rich ad agencies, and their well-monied clients.”

“I spoke with a few other ad agencies and production companies before using Big Logo and those others wanted to charge me about three times as much,” said Ken Schatzberg, owner of Infiniti of Scottsdale. “They wanted to use big cameras and tons of equipment, and that just wasn’t within our budget. Due to their expertise with new technologies, Big Logo delivered to us a new campaign that was economically efficient, highly creative, and one that has quickly captured the imagination of our target audience here in Scottsdale.”

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