Framestore is promoting Jon Collins, currently founder and president of the company’s New York operation, to the newly created role of president of integrated advertising (worldwide).
In his new role, Collins will oversee Framestore’s ongoing evolution from supplier to strategic partner. To achieve this, Collins will focus on integrating the company’s wide-ranging skill set while sourcing new hires, partnerships and technologies to deliver innovative campaigns more suited to the multiplatform landscape. He will also be responsible for leading communications across all Framestore locations, (London, New York and Reykjavik).
“We are extremely proud of our heritage in delivering world-class VFX for commercials and films and we will continue to push the boundaries in these areas,” said Collins. “We are also excited at the proliferating opportunities to collaborate with clients around the world to help them find other creative solutions to their problems.”
“Jon Collins has been with us a long time. There is no better man to champion and lead our work on multidimensional projects,” said Framestore’s co-founder and chief executive, William Sargent. “His immense experience will further enhance Framestore’s increasingly strong presence as a hi-end partner for multiplatform projects. He’s also an extremely well connected individual who is ideally placed to attract new hires willing to share their insights into different areas of industry.”
As part of Collins’s new global strategy for Framestore, Jonathan Shipman, a digital producer with 25 years of experience, will become head of integrated production for the company’s New York operation. Shipman was previously head of integrated production at McCann Erickson, where he was instrumental in establishing and growing the agency’s integrated production offering for major brands including Dentyne, General Mills, Nestle Waters, MasterCard, Kohl’s and Nikon.
Collins joined Framestore over 15 years ago as head of production. He was soon promoted to managing director of commercials before founding Framestore’s New York office in 2004. The New York launch saw Framestore establish a successful transatlantic model. The office quickly grew from four to 60 people and its reputation quickly drew some of America’s top advertising talent, such as Wieden + Kennedy, The Martin Agency, BBDO, Crispin Porter + Bogusky.