NYC postproduction studio Nice Shoes has signed Geraint Owen as executive producer for design and digital. He will focus on projects that will allow Nice Shoes to take creative ownership from the very beginning, and working to grow the company’s design and visual effects divisions with creative talent and new business.
“The opportunity to be a part of bringing first-class design and editorial under the same roof as color and finishing is very exciting,” Owen said. “Nice Shoes is approaching the future in an incredibly smart manner.”
Owen previously founded and ran the design and live-action production company Superfad, taking home awards from Cannes, the Clios and AICP for clients such as for X-Games, Target and Durex.
“2013 has been a year of rapid expansion for Nice Shoes,” CEO/partner Dominic Pandolfino said. “We’ve partnered with Red Car and Vapor Post to bring Remote Color to Dallas and Miami. We’ve established a unique editorial offering that allows us to package end-to-end postproduction. Adding Geraint as our executive producer is a natural next step to ensure our continued growth into areas of interactive, experiential and original content.”
In recent years Nice Shoes has taken on projects for The Ad Council, Comcast, Philips, Maybelline, L’Oreal, and Kanye West that have utilized the studio’s full array of offerings in design, visual effects, color grading, finishing and editorial. The addition of Owen, along with EP of new business Kathrin Lausch – who came on board in February – helps to assert Nice Shoes’ position as a full service shop and to open doors to original content and live-action production.