Tuesday, June 25, 2024
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Voice Of The Crew - Since 2002

Los Angeles, California

Heard City Launches

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From left: Philip Loeb, Gloria Pitagorsky, Keith Reynaud

Philip Loeb has joined forces with Keith Reynaud and Gloria Pitagorsky to launch Heard City, a new boutique audio postproduction company serving the advertising, motion picture and television industries. The company has assembled a lineup of mixers and sound designers that includes Cory Melious, Jodi Levine, Evan Mangiamele and Brian Scibinico.

Heard City is a beautiful new 7,000-square-foot, Wayne Turett-designed space in New York’s Flatiron District. Brooklyn-based design firm Brook Landscaping was commissioned to decorate the loft, using unconventional wall surfaces, bespoke furniture pieces and even incorporating reclaimed materials to give Heard City it’s distinctive and comfortable vibe. The space consists of five mix rooms, including a Dolby-certified 7.1 cinema room and four 5.1 surround-sound studios. Complete system and room parity, along with the most current Pro Tools platform, allows projects to seamlessly flow from one studio to another.

“Collaboration with our clients is key,” said Pitagorsky. “It begins with the critical ear we offer in preproduction and ends with the seamless delivery of the final product.”

Even as their new space was under construction, Heard City was busy collaborating with clients such as Budweiser, IBM, Puma, NFL, Google, ESPN, AT&T, Time Warner Cable, Microsoft, American Express, Dish Network and Target.

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