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Legend3D Appoints New COO and CFO


San Diego-based 2D-to-3D conversion specialists Legend3D announced that Tom Sinnott will now serve as chief operating officer (COO) and Steven Wolkenstein will take the role of chief financial officer (CFO), effective immediately. Dr. Barry Sandrew, who previously held the role of COO, will continue to serve as Legend3D’s president, chief creative officer (CCO) and chief technology officer (CTO).

“Moving the COO position to Tom transitions my primary responsibilities to the creative aspects of Legend3D’s business, as I can now concentrate my time and unique creative, scientific and technical 3D conversion expertise on our client base to ensure our 3D services turn over the highest quality work,” said Sandrew, who previously split his time between Legend3D’s COO and CCO. “Tom and Steven are proven assets to our industry and have become critical players, helping Legend3D further build its production infrastructure, client relationships, international experience and financial portfolio.”

Sinnott brings more than 20 years of experience to the COO position, where he will be responsible for organizing and supervising all business functions that support Legend3D services. Sinnott is also charged with developing a strategy for Legend3D’s approach to new, untapped markets in stereo conversion. This role immediately tasks him with building the infrastructure of Legend3D’s newest division, Legend Stereo Lab – a unit dedicated to creating and fixing visual effects on complex native 3D content. Sinnott joined Legend3D in 2010 as vice president and general manager. Before Legend3D, he was vice president and general manager of Technicolor‘s West Coast digital intermediate facilities and also spent time heading up Technicolor Canada’s visual effects operations. Earlier in his career, Sinnott ran his own animation and VFX company. He received a Bachelor of Science in design from the Illinois Institute of Technology and is a member of the Directors Guild of America.

In his new role as CFO, Wolkenstein will drive capital-raising initiatives and oversee all financial functions. This appointment comes on the heels of numerous successful 2D-to-3D conversion projects and several rounds of financing, including the company’s most recent $19-million series E preferred stock offering. In addition to driving financial funding opportunities, Wolkenstein’s efforts will support Legend3D’s new venture in long-term revenue sharing partnerships with 3D film and television studios. He brings 30 years of experience to the job having previously served as Legend3D’s vice president of finance.

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