Sunday, May 19, 2024
Subscribe Now

Voice Of The Crew - Since 2002

Los Angeles, California

HomeIndustry SectorCommercialsMPC Drives New Lexus Campaign

MPC Drives New Lexus Campaign

-

MPC LA collaborated on two spots for Lexus.
MPC recently collaborated with Team One and RSA director Brett Foraker to deliver a pair of spots introducing the new Lexus ES and ES Hybrid. MPC’s LA and Vancouver facilities shared the workload for the spots, which showcase an array of visual effects.

“Infinite Glances” is a slow-motion ride through a trendy downtown sector, comprising numerous shots stitched together from multiple cameras. Utilizing Technocrane plates, a Russian arm and motion control passes, the camera glides down the street and appears to pass through the front, rear and sides of several ES vehicles, as pedestrians stand frozen on the sidewalks. MPC constructed the urban oasis – merging street backgrounds, layering and animating background actors, and removing brands from visible signage.

Getting involved with the project in its early stages allowed MPC to help plan the methodology of the shoot and pre-vis camera moves, resulting in a quick turnaround. MPC LA 3D lead Mike Wynd worked closely with the team in Vancouver prior to and during the shoot to ensure the seamless integration of the models and real cars, which were enhanced with projections. 2D lead Jake Montgomery then took charge of the MPC LA team that completed the complex blend of 2D in a photorealistic 3D space in just over four weeks.

MPC also handled sky replacement in “Split World” – a companion spot guiding viewers through a symmetrical world of glass towers, bridges, parks and waterways, all split by the body of a cruising Lexus.

“Brett, Team One, and MPC studios all contributed to the Lexus projects in their unique way and the project was a great collaboration from start to finish,” noted MPC LA MD Andrew Bell.

- Advertisment -

Popular

SISU Cinema Robotics Announces SISU Battery Box for Robotic Camera Equipment

0
SISU Cinema Robotics has been transforming the landscape of robotic camera equipment by introducing user-friendly cinema technology designed to keep pace with the demands...

Beowulf and 3-D