Wednesday, May 29, 2024
Subscribe Now

Voice Of The Crew - Since 2002

Los Angeles, California

HomeIndustry SectorCommercialsMPC's Mark Gethin Color Grades "She Used to Love Me A Lot"...

MPC’s Mark Gethin Color Grades “She Used to Love Me A Lot” From Lost Johnny Cash Album


LR-jc_final_proreshq_no_credits_still1MPC’s U.S. creative director of color grading, Mark Gethin, executed the color grading for a music video by country legend Johnny Cash. Directed by John Hillcoat, “She Used to Love Me A Lot” was handpicked by Cash’s son, John Carter Cash, as the forthcoming album’s standout song, one of 12 never-before-heard tracks. The resurrected lost 1980s album Out Among the Stars, is due to be released by Columbia/Legacy on March 25.

The project found its way to MPC LA through Gethin’s long-standing partnership with Hillcoat, which includes recent collaboration on Coca-Cola’s “It’s Beautiful” Super Bowl spot. “We’re thrilled to be entrusted with this momentous album launch and have a hand in visually enhancing an ever-evolving, incredible piece of work,” said Andrew Bell, MPC LA managing director.

Digging deep into the track’s lyrics and story to set the dramatic mood, Gethin transforms the visuals from the stark corners across the country by infusing soft tones, duotone lighting and melancholy palettes throughout, bringing the lost love single to life. “Every project is different. And this one will be truly memorable,” said Gethin. “It was a privilege to share in John’s vision and work as a collective whole paying homage to the legendary Man in Black.”

- Advertisment -


Joe B

Sound Editors Joe Beshenkovsky, Bobby Mackston, and Matt Temple on How...

George Carlin is one of the greatest stand-up comedians in American history, and thanks to co-directors Judd Apatow and Michael Bonfiglio, audiences get a revelatory...

Beowulf and 3-D