NYC-based Nice Shoes is promoting veteran colorist Lenny Mastrandrea to head of color. The 15-year Nice Shoes veteran will place an emphasis on talent development, technological advancement, efficiency and business growth for the studio’s menu of color offerings, including its digital dailies partnership with MTI Film, its on-set color supervision services and its remote color grading operations.
“Lenny has been indispensable to Nice Shoes’ success,” noted Nice Shoes CEO Dominic Pandolfino. “We trust him completely to lead our many exciting color initiatives.”
Mastrandrea will lead integration of the studio’s new Control Dailies at Nice Shoes effort – a strategic relationship with MTI Film Hollywood to offer entertainment television producers a digital dailies service for episodic television shows originating in New York and finishing on either coast. As the studio integrates this service into its workflow, he will manage daily operations, train a team to run the software around the clock, and establish guidelines and responsibilities for everyone involved in the process.
In addition to its partnership with MTI Film, Nice Shoes has also recently launched an on-set color supervision service and teamed up with Boston-based Engine Room Edit to offer remote color grading to clients in New England.
“Nice Shoes’ emphasis on staying at the forefront of color keeps me excited to come to work every day,” said Mastrandrea. “The opportunity to lead this company in its efforts to be where our clients need us to be, when they need us, is a real honor for me.”
Mastrandrea will also continue in his role as colorist, working with such brands as Under Armour, Wendy’s, Kohl’s, L’Oreal, Van Cleef & Arpels, Verizon and Lunesta.