Los Angeles-based design studio Oishii Creative has hired Danixa Diaz as executive producer. She joins the company with two decades of creative, production and design industry experience. In 2012, Diaz founded representation firm iartists after spending seven years leading business development at Imaginary Forces.
“The natural ebb and flow of our industry requires us to constantly adapt,” said Ish Obregon, president and chief creative officer, Oishii. “Having known Danixa and her admirable work for many years, I know her blend of energy, vision and direction will compliment Oishii well. She brings invaluable experience and understanding to our team. It’s built on her appreciation of great art and design – and a keen sense of what’s happening in our industry now and what’s on the horizon.”
From executive producing to business development, Diaz’s experience spans commercials, broadcast, feature film, gaming and experience design. Her career began in Miami in the mid-’90s and took off in Los Angeles when she became executive producer at Three Ring Circus.
“I simply fell in love with the design and production geniuses who were reshaping our industry back then, many of whom are still leading it today,” said Diaz.
Diaz went on to lead business development for Imaginary Forces. During her seven-year tenure with the creative studio, she remembers taking the first call with Mad Men creator Matthew Weiner, who was looking to commission the show’s Emmy-winning title design. Diaz would eventually sit on the Emmy title design executive committee.
In 2012, Diaz launched iartists, which focused on business development for mixed-media clients, including long-time colleague Kyle Cooper, (founder of Prologue and co-founder of Imaginary Forces). Following three years at the helm of her own company, Diaz found herself eager to return to a collaborative creative environment.
“I wanted to go back to my roots and work with a team that had excellent strategy, branding and creative talent, which is what I’ve been invited to be a part of with Oishii,” she said. “Between all of our creative goals and mutual perspectives on the industry and its future, Oishii was the obvious partner for my new journey.”
