NY-based editorial shop Fluid has hired Valerie Iorio as senior producer. Iorio got her start on the agency side, producing for top accounts including Bank of America at BBDO before transitioning to the postproduction realm. She spent the last several years at Beast NY, working with such agencies as JWT, Draft FCB, 360i, Grey, BBDO and Saatchi.
“When I first met Val, I was so struck by her energy, aptitude and perspective,” said Executive Producer Laura Relovsky. “Her enthusiasm, professionalism, and combination of agency and post experience make her a perfect fit.”
“The best part of this business is the people I get to meet and work with, and I’m extremely excited to be a part of the Fluid team,” said Iorio. “The support system and creative talent that is available under one roof, makes producing great content that much more efficient.”