Outpost Pictures recently introduced Postgenie, a new web-based a-la-carte postproduction tool that offers customized shot cleanup and color grading via the Internet. Users can upload individual shots or an entire video to have it color-graded or retouched by experienced professionals.
“We wanted to find a way to help freelancers, videographers, editorial boutiques and independent filmmakers who might feel comfortable shooting and editing but don’t have the experience, time, or tools to tackle something like color grading or retouching,” explained Chris Tomberlin, owner of Outpost Pictures. “We also hope that companies with in-house video departments will see it as an easy way to quickly outsource some of their more specialized tasks, or to increase capacity.”
“There are a lot of plug-ins out there, but sometimes you simply need a real person to make the right choices,” he added.
The Postgenie color and retouching packages are based on a tiered pricing structure to fit a variety of needs, with prices starting at $49 for retouching and $99 per finished minute for color.
“All agencies these days face a market shift that has allowed us to have basic video capabilities in house,” said Sean Doyle, principal at FitzMartin. “This can be a tool we use to fight the downward pressures we face from clients on pricing. Frankly those same clients often also have these same editing tools in-house. But the tools do not create good work, people with highly specialized skills do.”