The SIM Group announced that it has entered into an agreement to merge with Post Factory NY, one of New York City’s largest independent providers of postproduction services.
The move will significantly enhance the SIM Group’s East Coast presence. The company’s Bling Digital unit recently opened a new facility in Brooklyn, offering dailies, off-line editorial and finishing services. Post Factory NY has two Manhattan facilities, comprising of 38,000 square feet, with more than 60 editing suites, two color grading suites, a DI theater and postproduction sound. Future plans call for further development of finishing services, both for feature films and dramatic TV series.
“This addition will allow us to more effectively address the needs of clients on the East Coast and throughout North America,” said SIM Group CEO Rob Sim. “It provides a great path for both companies to grow and to offer a more comprehensive mix of services.”
Post Factory, which will continue to operate under its current name and management, will gain expanded resources and geographic reach through the ability to align with Bling and other SIM Group companies, including SIM Digital, PS Production Services, Chainsaw, Pixel Underground and Tattersall Sound & Picture.
Post Factory founding partner and CEO Alex Halpern said that his company was also seeking a path for growth. “We were looking for a partner who we felt understood our philosophy and roots and would help us accelerate our growth while preserving our culture,” he said. “We wanted a path to service our clients on the West Coast, without diminishing our presence at home in New York. As an independent company, that’s challenging. Now, we have not only gained a West Coast presence, but also an international presence. That will enable us to better service our clients working around the world.”
Post Factory’s clientele includes HBO, Fox, ITV and Paramount, as well as many independent producers.
Caryn Horowitz, the company’s managing partner, said that the company hopes to deepen its relationships with filmmakers by tapping into the SIM Group network. She cited Bling Digital’s expertise in dailies processing as an example. “I found SIM’s facilities in Toronto and L.A. very impressive and the added services we can offer to our New York clients, with Bling’s skilled staff, really enhance and complement what we offer our customers,” she said.
