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HomeCraftsCameraReliance MediaWorks Joins Digital Domain's 3D Licensing Program

Reliance MediaWorks Joins Digital Domain’s 3D Licensing Program

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Digital Domain Media Group announced that Reliance MediaWorks, an Indian film and entertainment services company, has joined DDMG’s 3D technology licensing program. The licensing deal covers processes patented by DDMG to provide stereo 3D conversion services for feature films. Reliance MediaWorks, also Digital Domain’s preferred visual effects production partner in London and Mumbai, joins Prime Focus World and Samsung Electronics, which have also licensed DDMG’s 3D technology for 2D-3D conversion services and consumer electronics respectively.

Through its wholly owned subsidiary, the Digital Domain Stereo Group, DDMG owns the six U.S. patents covering computerized processes for converting 2-dimensional filmed imagery into 3-dimensional stereoscopic imagery.

The patents principally involve rotoscoping and relate to any conversion process that includes horizontal image displacement/transform. Beginning with its license to Samsung Electronics in late 2011, DDMG made its patent portfolio available to select companies in the broader industry through a studio-friendly licensing program.

“We have made clear our view that, while down-line technologies are certainly important,” said John Textor, chairman and CEO of DDMG. “The current 3D feature film business is principally dependent on image capture and image creation, either the proprietary technology of native 3D camera pioneers, such as the Cameron Pace Group, or the 3D stereoscopic conversion pioneers of In-Three/Digital Domain. We continue to be pleased with our new licensing efforts as important global companies, such as Samsung and Reliance, recognize the value of our invention. We look forward to an increasing financial participation in the growing 3D industry that we helped to create.”

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