Editor Terry King of STS-Griot recently teamed up with Burrell Communications to cut “Only the Name Remains,” a dramatic, spy-themed advertising campaign for the 2013 Toyota Avalon. It was the first TV commercial for actor Idris Elba. Directed by Antony Hoffman, “Only the Name Remains” begins with three suspenseful television spots that follow Elba’s secret agent character on the run from an old enemy, taking his Avalon on a city-wide adventure. The third spot in the television series ends with a cliffhanger, directing the audience to experience the thrilling conclusion online.
“A great story can only be as great as its editor,” said Lewis Williams, chief creative officer at Burrell Communications. “So when we put the Avalon ‘Only The Name Remains’ campaign postproduction team together, Terry and his team, including assistant Nicole Finateri, online editor/compositor, Brent Edwards and his assistant Jonathan Chatten, was more than the obvious choice.”
“Terry has the knack to not only chose the right take, but find the exact moment within the moment. His style worked beautifully with the mysterious intrigue and thrilling action we were going for – the perfect balance between car and story.”
“Working with Terry and his team at STS-Griot is, as always, a fulfilling creative experience,” said Munier Sharieff creative director on Toyota. “Terry and Antony worked closely before we ever saw the first pass. Terry was instrumental in helping Antony sort through the tons of footage he shot for the three spots.”
“It’s always wonderful to work on a campaign of this scope,” King said. “Starting out in L.A. moving on to Chicago, where we not only handled a portion of the creative edit, but also telecine at Filmworkers with the talented Mike Mazur, and CGI with the guys at Vitamin, and then you add the masterful job of finishing the crew here at STS-Griot did, it makes for a truly rewarding experience.”