Produced by Superlounge and directed by Jordan Brady, the new broadcast campaign for Ditto Trade features a bull and bear at the office dreaming of a groundbreaking social brokerage service. The campaign via Ditto Trade’s CMO Jeff Abbott and the brand’s in-house creative department launches with “Phil & Marty,” airing now.
In the first spot, Phil (the bull) opens the eyes of Marty (the bear) to a radical new idea, a mutually beneficial way for people to follow successful traders and actually participate in their trades. Phil explains that traders with followers could monetize their current trading by allowing others, for a fee, to take part in the trades they’re already making for themselves. In doing so they could build their own business as lead traders.
Beyond producing and directing, Superlounge packaged the project, bringing in Stan Winston’s Legacy Effects and No. 6 Editorial on the postproduction. “Jeff created these wonderful characters Phil and Marty,” Brady said. “From the performances and environment to the special effects and editorial, the key was to make these characters believable as traders. The fact that they are a bull and a bear is secondary. They’re two guys at the office taking care of business.”
“Jordan brought a lot to the campaign. He’s a terrific filmmaker who has a great feel for humor, pacing and finding the right note,” Abbott said. “When you have a bull and a bear talking, it takes a deft touch to make it funny without it becoming a cartoon. Jordan and I have worked together before and I knew he’d capture the tone we wanted for the brand while making it a lot of fun to watch.”
“Phil and Marty” is airing initially on CNBC nationally, with “Celebrate” and “Bet” to follow. The multi-million dollar campaign is also being supported by print, digital and billboards.