Miami-based 2C Creative has hired Luis Martinez as design director. Martinez is returning to the company after a stint at motion design house King and Country, where he was instrumental in the campaigns for such broadcast and advertising clients as History Channel, NBC Sports, La Quinta, Ford and US Cellular.
Martinez has already led the design on such high-profile 2C promo projects as the HBO–Showtime Mayweather vs. Pacquaio “Fight of the Century” and Science Channel’s “Are We Alone?” week.
“I am very happy to welcome Luis back to the 2C team,” said chief creative officer Chris Sloan. “Not only am I already a huge fan of his work, but I also greatly admire and respect the level of design produced by King and Country, where he has honed his skills.”
A graduate of Miami International University of Art and Design with his BFA in visual effects and motion graphics, Martinez led 2C’s art department for seven years, working on campaigns for HBO, Travel Channel, DISH, NatGeo, Weather Channel, Animal Planet and Telemundo. After that he moved to Los Angeles to work for King and Country.
“While I truly enjoyed my work with King and Country and found the experience invaluable, I ultimately knew I had left my heart in Miami,” said Martinez. “I also missed 2C and saw a huge potential to take our design work – as a brand – to a new level. I’m excited to be back, as I know we have a big adventure ahead.”