“This package represents the latest installment of the continuing rollout of the network’s stable of properties, with college football having a very high profile,” said Wade Echer, senior manager network graphics, NBC Sports Network. “The challenge was to take the network’s signature look and motion aesthetic and bring it successfully to a new sport – a challenge Impossible met on all levels and in a quick turnaround time. The breadth of this package will take us through the entire college football season while further establishing the NBC Sports Network brand in the marketplace.”
“The college football project marked our first formal collaboration with NBC Sports Network,” said Joel Pilger, president and founder, Impossible. “Knowing we had to get it done fast and done right, our team drew on creativity, agility and expertise to deliver an impressive graphics package right on time to launch the 2012/2013 season.”
Impossible’s team relied on Adobe After Effects and Maxon Cinema 4D to create the graphics package, which includes a 3D college football stadium, customizable for team and sponsor crowd colors; NBCSN College Football logo build and animation, which runs during the open to each game and is used in a variety of transitions and bumps; lower third tease elements, customizable for scores, players, coaches and teams, and team and player front ends, which are full-screen customizable graphics showcased in the 3D stadium environment.
