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HomeCraftsAnimationRob Petrie Joins MPC NY as CG Creative Director

Rob Petrie Joins MPC NY as CG Creative Director


Rob Petrie
Rob Petrie
MPC NY has hired Rob Petrie as CG creative director. Petrie has over 13 years of experience in the advertising industry.

In 2002, Petrie joined The Mill’s London 3D department. He moved to The Mill NY in 2008 where he played a fundamental role in shaping the CG department as head of 3D, and most recently, as creative director at Mill+.

His credits include AT&T‘s charming “Birthday” spot, and concepting and directing Company of Heroes’ “Western Front Armies” live-action trailer, as well as co-directing DOOM’s teaser. His work for OFFF Paris earned him a Cannes Gold Lion in Design.

“What got me really excited about this opportunity was that I feel I could really be part of the growing of MPC,” said Petrie. “There are so many avenues and exciting ventures that MPC can go down, and to be a part of that is something that I can’t wait to start.”

“With the momentum we have been experiencing in New York, the timing couldn’t be better for Rob to join us,” said Justin Brukman, MPC NY managing director. “I have full confidence that he will continue to elevate our studio’s creative offering and build on MPC’s legacy of crafting spectacular VFX work.”

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