Technicolor announced it has reached an agreement to acquire Toronto-based visual effects facility Mr. X. The company will join Technicolor’s Production Services division, which includes MPC (The Moving Picture Company).
MPC will continue to service its studio and advertising clients, while Mr. X will operate as Technicolor’s VFX brand for high-concept TV production, genre features and international film co-productions. Mr. X and its clients will also be able to access Technicolor’s postproduction portfolio.
Dennis Berardi, co-founder and president of Mr. X, will become global managing director of the new subsidiary, reporting to Tim Sarnoff, president of production services for Technicolor. Mr. X currently employs over 200 artists in Toronto and New York.
“This significantly increases the spectrum of services we can offer our clients,” said Sarnoff. “Having Dennis Berardi’s leadership and his incredibly creative team join Technicolor gives us unrivaled talent, expertise and capacity.”
“I am incredibly proud of our people and the business and brand equity we have built,” said Berardi. “By joining forces with Technicolor’s Production Services division, we will have greater scale, resources and access to cutting edge technology and R&D to serve our clients and to continue to grow the business.”
Mr. X services include design and pre-visualization, 3D animation, CGI effects, compositing, VFX supervision and production management. The company’s recent projects include major television series such as Vikings for the History Channel, Penny Dreadful for Showtime and Guillermo del Toro‘s upcoming The Strain for FX; as well as feature films including RoboCop, Anchorman: The Legend Continues and the Resident Evil franchise for Constantin Film.
