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AV3 Software Intros Production Power Packs


AV3 Software, developer of unique postproduction workflow tools introduced its new Production Power Packs – bundled software designed to maximize workflow and production quality at minimum cost. To kick-start the Production Power Pack initiative, AV3 Software partnered with Boris FX, developer of graphics and effects technology for the broadcast, postproduction, film and multimedia markets. This first specially priced package bundles AV3 Software’s Get dialog search application, (powered by Nexidia) with Boris AAF Transfer for a unique search-and-transfer combination for any editing environment within Apple Final Cut Pro and Avid Media Composer.

Boris AAF Transfer is a unique bi-directional sequence transfer tool, allowing editors to easily exchange projects that include transitions, effects, image and time warps, third-party effects and keyframes between Final Cut Pro and Avid editing and finishing systems. The AV3 and Boris FX Production Power Pack provides editors with the ability to quickly and efficiently transition projects between NLEs, preserving not only the valuable dialog “hits” from Get, but all metadata – from transitions to third-party effects.

“We realize the reality of today’s market where more and more editors and facilities have mixed environments in terms of tools to get their jobs done. With AV3 Production Power Packs, we are looking to deliver the benefits of Get to editors of all platforms and pair our unique product with logical counterparts to maximize workflow efficiency at minimum cost,” says Doug Hynes, director of products, AV3 Software. “Kicking-off our Production Power Pack program with Boris FX AAF Transfer is the perfect combo to generate excitement about our new initiative and introduce editors to the time-saving, production-enhancing qualities of Get.”

AV3 Software’s Production Power Packs are packaged to provide maximum workflow advantages and boost editing performance. Each pack combines AV3’s unique dialog search tool, Get, with a unique editing counterpart that exists within the market. Each Production Power Pack is logically combined to expand the user’s editing arsenal, at a substantial price reduction over retail costs.

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